Good news to those adventurers, whether you’re within the vicinity of urban areas or trying out outdoor activities in rural zones, Sun Cellular is expanding its network coverage in Mindanao to bring its best value services to more customers in southern Philippines.

Sun Cellular will be strengthening their network coverage in areas like Lanao del Norte and Lanao del Sur, Basilan, Camiguin, Zamboanga, Tawi-Tawi, Dinagat Island, Compostela Valley, Sulu, parts of Bukidnon, Cagayan de Oro and Davao del Sur among others. According to Charles Lim, Sun Cellular Chief Operating Officer, the demand for Sun Cellular’s best-value products and services in Mindanao is immense, hence he prioritized Mindanao in the initial phase of Sun Cellular network enhancement program for 2012.

Sun Cellular has been known for its best value product offering such as the Text Unlimited 150 which allows customers to text other Sun subscribers unlimited for 30 days and the Text Unlimited 200 which also includes 500 texts to other networks aside from the 30-day unlimited Sun-to-Sun texts. “Mindanao is an important market for us. Local and national officials from the region have been sending us letters on behalf of their constituents and we’d just like to say we have heeded their call,” Lim enthused.

Lim revealed that the Mindanao network improvement will just be the initial salvo of network enhancement programs that Sun has lined-up this year. “We will be augmenting our existing 6,000 plus cell sites and will further strengthen coverage which will also be felt in the areas of North Luzon and the Visayas region, wherever there is a demand for Sun’s affordable communication products and services,” he said.

This will include improving indoor coverage through the use of in-building solutions and high gain antennae in strategic locations. The network improvement program also involves optimizing exisiting cellsites to boost both 2G and 3G signals.

Sun Cellular Launches New Postpaid Plan 250

Following its intensified network expansion program, Sun Cellular launched its first salvo of new and better value postpaid plans, the Postpaid Plan 250 initially available in Mindanao.

“Given the immense demand for Sun Cellular”s best-value services in Mindanao, we have specifically chosen the region as our pilot area for this subscription plan offering,” says Ricky Pena, Senior Vice President for Postpaid and New Business.

For only Php250.00 per month, subscribers to this new postpaid plan includes unlimited Sun-to-Sun texts, four hours of Sun-to-Sun calls, 500 texts to other networks plus a free Samsung E1080 phone. This plan is perfect for those who want to enjoy unlimited texting and still be able to call their friends and loved ones from time to time. Also with the generous allocation of texts to other networks, this plan will also attract those who want to stay in touch but do not want to spend too much.

Sun Cellular has been the preferred choice of over 50% of new postpaid plan subscribers for the past 5 years. Its postpaid subscriber base continues to grow steadily increasing by more than 30% year over year in January of 2012 versus the same period last year.

“This 2012, we are focusing on boosting our network signal strength by augmenting and optimizing our existing cell sites, and taking advantage of synergies with our sister companies in the PLDT Group. Our extensive network strengthening campaign will be complimented with products that best suit the needs of the locals in the areas we are expanding to,” Pena revealed.

Pena also expressed his confidence on the widened coverage in Mindanao. “As we move to further establishing a more extensive network, our subscribers in Mindanao may now enjoy our best-value postpaid plans in areas where before we were not present,” he adds. “This will also benefit customers in other areas outside Mindanao as they can now get in touch with their family and other loved ones in the new areas we are now in using their Sun Cellular lines.”

The first wave of these network enhancement efforts are now being felt in the areas of Lanao del Norte and Lanao del Sur, Basilan, Camiguin, Zamboanga, Tawi-Tawi, Dinagat Island, Compostella Valley, Sulu, Bukidnon, Cagayan de Oro, Davao del Sur, among others.

Sun Cellular is a member of the PLDT Group.

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